Primary Target Media, a technology driven, Salon & Spa marketing company, focuses on creating/utilizing the latest tools and trends, to deliver effective solutions for your Salon & Spa.
Founded in 2002 by Joel Paterson, Primary Target Media has extensive experience in many facets of the Salon & Spa marketing industry, including spending analysis, productivity efficiency, profit growth, and client retention.
We understand that often times, the Salon & Spa owner also plays an integral role in providing services in the day-to-day operating of the business. This offers very little time, to wear the "business owner hat", to truly understand the inner-workings of their Salon & Spa.
For this reason, we have created a powerful, result-driven, Salon & Spa Marketing arm, to help you learn exactly where your Salon & Spa currently sits, and a clear direction path to growth... While also helping you sleep easier at night.