Salon & Spa

for today's profit conscious Salon & Spa businesses.

  • How well do you know your Salon or Spa?
  • How do you determine your most profitable services?
  • Selling Enough Retail? Too much Inventory?
  • Are you overspending on back-bar/professional products?

If you're like most Salon & Spa owners, you're tasked with not only being a service provider, but also with running the business.

That's where we come in. We break down the complicated "noise", and provide easy to implement salon & spa marketing strategies to help you grow profits. It's that simple.

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Salon & Spa Marketing | About us

Primary Target Media, a technology driven, Salon & Spa marketing company, focuses on creating/utilizing the latest tools and trends, to deliver effective solutions for your Salon & Spa.

Founded in 2002 by Joel Paterson, Primary Target Media has extensive experience in many facets of the Salon & Spa marketing industry, including spending analysis, productivity efficiency, profit growth, and client retention.

We understand that often times, the Salon & Spa owner also plays an integral role in providing services in the day-to-day operating of the business. This offers very little time, to wear the "business owner hat", to truly understand the inner-workings of their Salon & Spa.

For this reason, we have created a powerful, result-driven, Salon & Spa Marketing arm, to help you learn exactly where your Salon & Spa currently sits, and a clear direction path to growth... While also helping you sleep easier at night.


We offer a wide range of Salon & Spa marketing services, including our flagship Salon & Spa Suite. Whether you're looking to gain deep insights pertaining to the current performance of your Salon & Spa, or you simply need a new website, Primary Target Media can help. Trust our 14 years experience, in helping companies just like yours, achieve their marketing goals.


Salon & Spa Marketing Questions? We have answers...

Phone: 519.564.2375

You have questions, and we can help. Stop putting off the answers you're looking for, and let us show you just how important knowing these salon & spa marketing answers can be. No obligations, hassle-free, and valuable insights guaranteed!